Published on 20 November 2023 (Updated 8 December 2023)
It’s a question that comes up a lot: should I go back to the drawing board, or can I simply refresh the design of my current site?
Think about the objectives behind this action
A complete redesign or a simple refresh depends on your needs and objectives. If your site is working well, but the design is outdated, a simple refresh could be all it takes to give it a more modern look. On the other hand, if your site is technologically obsolete, it might be time to completely rebuild your site from scratch to improve performance and navigation.
What’s the real added value?
Today, having an online presence is essential for any business. Your website is often the first point of contact customers have with your company, so it’s important to create a positive user experience to attract and retain your customers.
Update your message to reflect today’s world
by creating a new brand identity, you can also reinforce your company’s recognition and improve the user experience for your customers. By choosing design elements that match your identity, you can project a consistent, recognizable image of your company. It can also encourage visitors to stay longer on your website and discover more content, which can help increase customer loyalty.
Because it’s time to wrap things up
Whether you’re planning a complete redesign or a simple refresh, the main objective is to create a website that reinforces your brand identity and offers a pleasant user experience for your customers. By investing in a new design for your website, you can improve your company’s image and achieve your long-term objectives. A simple refresh will allow an update that targets short-term objectives.
Ps:From experience, we’ve noticed that back-office technology needs to be updated. This is one of the first actions to be carried out before you start refreshing your website, so don’t forget to take it into account to ensure the project runs smoothly.
A picture often speaks louder than a thousand words, so take a look at our expertise to see some concrete examples.